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Customer Spotlight: Darling Magazine

Posted on: Friday, July 17, 2015

A few weeks back we received a phone call from Natalie Hemmati, inquiring about borrowing items for a photoshoot. It wasn't until midway through the conversation she mentioned she styles for Darling Magazine--one of our favorite publications! It wasn't hard to say yes, and hosted them for a while at our shop one Sunday. We are still pinching ourselves, and can't wait to see the final photos! Here, Natalie shares how she discovered us and why she found inspiration:

Ruby Rose is not only a vintage store gem in SLO, it is one of my favorite vintage boutiques in Southern California. I first visited Ruby Rose en route to Cambria. My friend and I decided it would ease the long drive if we popped into secondhand shoppes along the way. I was instantly drawn in by the incredible window displays. Once inside, we were greeted by the lovely Kendra who helped us decide on what prized items to purchase. If you have had the pleasure of visiting Ruby Rose, then you already know how unique and cozy the decor is. The interior is very rustic, yet soft and inviting.

Behind the scenes on set for the Darling photoshoot (photo cred: Natalie Hemmati) 
My most recent visit to Ruby Rose was a few weeks back. I was styling an editorial for Darling Magazine and was in need of both men and women's wear. My aim is to always utilize interesting one-of-a-kind pieces; and to pair those items with more conventional pieces. I knew the trek would be a lengthy one, but my mind was made up...off to Ruby Rose I was to see what treasures I could find for the shoot. Being in Los Angeles, it is natural for other Californian's to assume we have the best and latest fashion at our fingertips. Whilst this is true, with anything, you must keep in mind familiarity becomes redundant and boring, and new items are always more exciting and fresh. 

As always, the trip was a successful one. Thank you so much to the wonderful ladies at the shop. I am so grateful and cannot wait to visit again.

Customer Spotlight: Makers & Allies

Posted on: Friday, June 26, 2015

We often see interior designers pop in and out of our store looking for unique items to add to their current project. It was a treat to see Sarah and her crew from Makers & Allies hand picking pieces for the latest restaurant in San Luis Obispo, Foremost Wine Co. Makers & Allies is a design and branding studio producing exclusively for the wine, craft and spirits industry (take a gander at their newly launched website, it's a dream) Today, Sarah shares about how she is inspired by Ruby Rose...

all post photos by Mark Gvazdinskas of Silent Photography

Makers & Allies was inspired by Ruby Rose while putting the finishing touches on the interior at Foremost Wine Co. We chose pieces that enhanced the raw, earthy quality of the space, while also incorporating accents that gave a pop of color or ornate detail. We used two green chairs in the lounge which added a funky pop of color and didn't break our budget so we could spend a little more on the larger custom built pieces. The mirrors in the wine bar were a great addition to create an intimate space over each bar table, and also add an ornate detail to the rugged space. It was important for us to balance the masculine with the feminine in the space so it appeals to both sexes.



Once all the furniture was in place we were able to find some great shelf and table decor pieces from Ruby Rose... like that metal tray on the coffee table with the antler and John James Audubon books. The owner has a winery, Tooth & Nail Winery in Paso Robles, and their wine labels include a lot of Audubon animals, so it was very fitting to incorporate those with a small antler to tie in to the Foremost brand. We used a metal box to hold a lot of the business cards and print materials on the hostess stand. Even picked up a succulent with a small plastic stag for fun. Everything we chose from Ruby Rose has a purpose (and probably had a different purpose in a past life). All those little details add character, spark a conversation and enhance the Foremost brand and environment.







Customer Spotlight: Tinker Tin Trailer Co.

Posted on: Monday, June 8, 2015

If you need a smile on your face or some sunshine in your day, say hi to Jaime of Tinker Tin Trailer Co! Today, she shares with us a recent photoshoot she styled and coordinated, and we were so honored to offer our clothes for the fun!





Wardrobe: Ruby Rose
Flower Crowns: Huckleberry Market
Dream Catchers: Charlie's Web
Set/Styling: Tinker Tin Trailer Co.



This photo shoot took place at a private ranch in Cayucos. All the models involved are all real life best friends and all went or go to Cal Poly together! These cowgirls all met in one of their AG Science and Ag Business, Dairy Science, Crop Science, or Animal Science majors etc! These girls represent the Central Coast, and our extremely important AG future here, and that makes us soo proud! Some of the girls in the shoot come from deep rooted farming, dairy, and ranching families and it so incredibly beautiful to see them pursuing careers in a field so close to home, and carrying on such an important part of their families history and our local AG history! These girls are badasses to say the least! This group of girls is just as comfortable in dresses and heels as they are working in their majors and getting their hands dirty. That to us sums up the Central Coast!







We at Tinker Tin are so inspired by Ruby Rose, because like this particular group of girls who have created a strong and lasting friendship rooted in tradition and family values, Ruby Rose has single handedly created a similar community based on the same principles...simply by being themselves!



When you walk into Ruby Rose, you instantly can feel the amazing energy...and you can't help but want to feel more of it! The shop oozes warmth, friendship, creativity, self expression, and inspiration! Ruby Rose has given so many locals a place to call "home" without even meaning to do so, by creating so much more than an amazing boutique--creating a place where you can be yourself, and express yourself free of judgement. Come one, come all, be who you be, and love who you are! An extremely talented and crafted eye for design, as well as saving and giving new meaning and life to old items, Ruby Rose is successfully sharing unique stories with the community one funky vintage item at a time...and that to us is so inspirational! 

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